Consumer purchase intention on Boba drinks in Kuching during Covid-19

Many businesses were badly impacted as consumer spending habit shifted due to Covid-19 outbreak. The purpose of this study is to investigate consumer purchase intention on Boba drink during Covid-19. By adopting Theory of Planned Behavior, this study explores the influence of perceived behavioral control, subjective norm, and attitude. Importantly, perceived risks is added to the conceptual model to study consumer purchase intention amid Covid-19. Boba drink is a popular beverage in every city in Malaysia, including Kuching, where one could easily spot a Boba drink outlet at almost every corner of the city. A total of 394 complete observations have been obtained from the respondents through a self-administered online survey. The outcome of the analysis uncovered that perceived behavioral control and subjective norm have significant direct relation, while attitude and perceived risks have significant adverse relation with consumer purchase intention during Covid-19. This research offers insights to Boba drink sellers to devise appropriate strategies to market their beverages by targeting consumers' ability to buy the beverage, health-conscious belief, food safety, and attractive promotion to encourage consumers to buy their products during the pandemic.

Greek Semi-Hard and Hard Cheese Consumers' Perception in the New Global Era

The COVID-19 pandemic is almost over but has already left its mark and is changing the world fast and drastically in all social, economic, and cultural aspects of humanity, including consumers' choices and motives for foods. Since cheese is a major dietary food consumed daily worldwide, motives for its purchase and consumption in the new era are an important parameter affecting current and future production and sustainable regional development. The aim of the study was to investigate the impact of COVID-19 on Greek consumers' motives for quality semi-hard and hard cheese, including the "Ladotyri” hard cheese. Consumers' motives were tested using variables of quality semi-hard and hard cheese, such as purchase and consumption, preference of choice, preference, and knowledge of the Ladotyri cheese. A self-response questionnaire survey was carried out in November and December 2022 on a sample of 860 participants, the majority being young people aged 18–25 (83.9%), through the Google platform. Basic statistical tools, combined with cross and chi-square tests, were used to analyze the collected data. The results indicate no significant changes in consumers' motives except a significant decline in consumption, reaching up to 8.4%. Consumers continue to purchase the semi-hard and hard cheese from the supermarket (90%), with preference for the most known kinds, such as kasseri and graviera, consuming it at home (90.9%), daily (31.8%), or two times per week (38.3%), primarily with bread and olives (57.6%), followed by meat (53%). Price remains the most important information for the selection of semi-hard and hard cheese (73.5%), taste (97%) among the organoleptic parameters, texture (70.9%) among the appearance parameters, origin of milk (63.9%) among the sustainable parameters, and value for money (85.8%) among the general characteristics of the cheese. The participants expressed similar motives for the "Ladotyri” Mytilinis hard cheese, appreciating the olive oil combined with the cheese (79.7%) and the possible production as a non-refrigerated cheese (65.2%), even though the majority of them would not buy it today (57.4%). Our findings indicate that the sustainability and growth of the quality semi-hard and hard cheese in the new era should stick to the good practices of production, promotion, and sales developed before the pandemic, exploring, however, new avenues and practices to increase consumption, which is currently declining. © 2023 by the authors.

Consumer Behavior Prediction During Covid-19 Pandemic Conditions Using Sentiment Analytics

Covid-19 pandemic created a global shift in the way how consumers purchase. Restrictions to movements of individuals and commodities created a big challenge on day today life. Due to isolation, social media usage has increased substantially, and these platforms created significant impact carrying news and sentiments instantaneously. These sentiments impacted the purchase behavior of consumers and online retailers witnessed variations in their sales. Retailers used various customer behavior prediction models such as Recommendation systems to influence consumers and increasing their sales. Due to Covid-19 pandemic, these models may not perform the same way due to changes in consumer behavior. By integrating consumer sentiments from online social media platform as another feature in the prediction machine learning models such as recommendation systems, retailers can understand consumer behavior better and create Recommendations appropriately. This provides the consumers with appropriate choice of products in essential and non-essential categories based on pandemic condition restrictions. This also helps retailers to plan their operations and inventory appropriately. © 2023, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.

Crisis Impact on Use of Technology. Evidence from Omnichannel Restaurant Sales during Covid-19 Pandemic

This paper shines the light on how the critical outbreak of Covid-19 pandemic affected restaurant consumer's purchase behaviour. With a focus on omnichannel food ordering technology the context captures the rapid development of online sales channels for restaurants in Hong Kong. Particularly focusing on integrated ordering technologies with digital payment capabilities, such as: mobile applications, website, QR code self-service ordering applications. We conduct a longitudinal field experiment between June 2020 and January 2022 in cooperation with one of the vendors for omnichannel point of sale systems (OPOSS) in Hong Kong. The result captures a panel dataset with the total number of 23 restaurants that have been opened in a continuous order throughout the pandemic. The fixed effect regression model employs an additional dataset on Covid-19 daily cases obtained from census Hong Kong SAR Government data. We apply a moderating effect based on the type of sales channel used in the restaurants. The results show that during the pandemic, some restaurants implemented omnichannel technology to sustain restaurant sales. We observe that consumers start to use omnichannel restaurant ordering technologies during the pandemic outbreak. More importantly, we find supporting evidence that after the outbreak, the omnichannel technology use behaviour among consumers remains continuous. © 2022 ACM.

Model of Consumer Intention to Purchase Herbal Supplement Products during the COVID-19 Pandemic

This paper aims to analyze whether the integrated marketing communication variable is an antecedent variable of the brand's capabilities and whether the purchase intensity variable is a consequence variable of the consumer's capability variable in brand recognition. We analyzed the integrated marketing communication relationship model and the ability of consumers to identify brands to the intensity of purchases of herbal supplement products in the Covid-19 outbreak period. The study uses quantitative methods with a sample survey approach and primary and secondary data. The primary data are collected with a questionnaire measuring on the Likert scale. It was given to 200 consumers of herbal supplement products during the Covid-19 outbreak. The sampling technique using judgment sampling and the analysis tool used is the structural equation model (PLS). The results observed that the variables of public relations, advertising, and information through websites significantly influence consumers' ability to brand (antecedents). Meanwhile, variables of integrated marketing communication that do not affect brand capabilities are direct marketing, promotion, and sponsorship. Furthermore, the ability of consumers to brand recognition has a significant effect on the intensity of purchases of herbal supplement products in the Covid-19 period (variable consequences). The results of this study allow us to advance the theory of purchasing intensity that analyzes its relationship to integrated marketing communication variables and the ability of consumers to brand in consuming herbal products, especially during the Covid-19 outbreak period. Furthermore, it makes scientific contributions in marketing management science related to consumer behavior for strengthening health productbased research. Integrated marketing communication is an antecedent factor that can affect the ability of consumers to brand a product or service to provide information to consumers that will affect them in conducting research. Novelty in this study that was not found in previous research is that three dimensions of variable integrated marketing communication are not significant to the brand's brand capabilities, namely promotion, public relations, and sponsorship. © 2022, City University of Hong Kong Press. All rights reserved.

Green Marketing Mix Strategy and Fast-Moving Consumer Goods Purchase Behaviour During COVID-19 Pandemic: Experiences from Malaysia

The preservation of a sustainable environment has become a global movement to fight pollution and degradation of environment. Green marketers should perform continuous analysis, which is necessary in sustainable consumption pattern and green purchasing options to promote and maintain their competitive advantage. However, the relevance of green marketing mix strategy on fast-moving consumer goods purchase has yet to be further understood during COVID-19 pandemic. Thus, the objective of the study is to examine the relationship between green marketing mix, satisfaction, word-of-mouth, consumer attitudes, and green purchase behaviour of fast-moving consumer goods (FMCG). An online survey was done on 198 samples amongst students located in a public university during the COVID-19 pandemic. The results showed that price and satisfaction are significantly related to green purchase behaviour. This implies that managers should seek to sell green FMCG goods at the reasonable price while preserving consumers' satisfaction so as to encourage consumers to purchase green FMCG goods. Future research may employ the model in other settings or comparing the findings in post-COVID situations. © 2023, The Author(s), under exclusive license to Springer Nature Switzerland AG.

Consumer purchase intention for food products in facebook e-commerce platforms during COVID-19 lockdowns

This work employs the decision-making trial and evaluation laboratory (DEMATEL) analysis in elucidating the holistic relationships among the factors that affect the intention of consumers to purchase products via e-commerce. In demonstrating the DEMATEL, a case study evaluating 13 factors of consumer purchase intention of food products via Facebook e-commerce platforms, derived from a focus group discussion, was carried out in this work. The context of the analysis is positioned during the early phase of the COVID-19 pandemic, where strict physical distancing measures were implemented. The findings of this work suggest that reliability, food product quality and safety, and convenience are the key factors influencing consumer purchase intention, with reliability as the most prominent. These results offer practical insights that would aid decision-makers in food enterprises in allocating resources and designing initiatives to attract consumers to purchase food products through e-commerce platforms. Some managerial takeaways are outlined in this work. © 2022 Information Resources Management Association. All rights reserved.

Research on Consumers' Purchase Intention of Taobao Live E-Commerce Platform

With the impact of the novel coronavirus on the global economy, the role of live e-commerce as an engine to drive economic and social development has become more and more prominent. In order to further promote the positive development of Taobao Live platform, this article uses SOR theory, multi-dimensional factors such as "people, goods and venues"as stimulus variables, introduces perceived value and perceived risk as mediating variables, and demographic characteristics as moderating variables to construct a model of consumers' purchase intention on Taobao Live e-commerce platform and put forward corresponding hypotheses, and uses SPSS 26.0 and AMOS 24.0 to analyse 223 questionnaires collected to study the influencing factors of consumers' purchase intention and provide corresponding suggestions. The study shows that: consumer perceived value and perceived risk have significant effects on consumer purchase intention;anchor professionalism, consumer herd mentality and situational factors have significant effects on consumer perceived value;anchor professionalism, consumer impulsive traits and herd mentality have significant effects on consumer perceived risk;some demographic characteristics play a moderating role in the process of perceived value and perceived risk on consumer purchase intention. © 2022 ACM.

Analysis of Digital Branding Strategy on Hairen's Instagram in Increasing Awareness

The COVID-19 pandemic, which has restricted social movements in the community, has also created the emergence of self-care trends, which have driven brands of local body care products to come up in the market. In 2020, Hairen started its business during a pandemic, hence most of its digital branding activities were carried out through its Instagram account to introduce and build the brand. The purpose of this research is to investigate Hairen's branding strategy of using Instagram to raise brand awareness and influence consumer purchase decisions. A qualitative method by study case was used for this study through an in-depth interview with selected informants, namely Hairen's owner, social media staff, and marketing staff. Data triangulation was done to ensure its validity. According to the findings, Instagram has played a significant role in increasing brand awareness for Hairen since its inception. Influencer marketing and content marketing are among the strategies implemented to develop awareness, supported by interactive content design. Hairen should further maximize the function of Instagram and boost customer involvement and engagement to reach top-of-mind brand awareness. © 2023 IEEE.

Understanding Consumers' Purchasing Intention of Fresh Food through Social Media

Many things have gone online with the modern technology. Similarly, business activities nowadays tend to be conducted online rather than in person. In this day and age, purchasing fresh food such as raw meat via social media is no longer impossible. Furthermore, the Covid-19 Pandemic has served as a catalyst for the growth of online commerce. The objective of this research is to investigate the factors of influencing the consumers' purchase intention of fresh food through social media. In addition, this research consists of five independent variables which are attitude, perceived behavioural control, perceived consumer effectiveness, product knowledge, and subjective norm. A set of self-administered questionnaires has been distributed to 215 targeted respondents. The collected data were keyed into SPSS and further analysed by using Partial Least Square Structural Equation Modelling (PLS-SEM 4). Our result revealed that product knowledge and subjective norm have significant relationship towards consumers' purchase intention of fresh food via social media. This research will benefit consumers who have intentions to purchase raw ingredients via online platform especially through social media platform. Furthermore, fresh food sellers also can benefit with this research by understanding the concerns and needs of their potential customers. © 2022 IEEE.

Exploring Convenience Motivation in the Using Delivery Service Intention

Conditions during the COVID-19 pandemic resulted in social restrictions that did not allow a person to shop physically. So the delivery service is the biggest alternative to buying various basic needs, including food. This research aims to determine what factors can affect customer acceptance of delivery services, especially in terms of technology use behaviour such as convenience, hedonic motivation, experience and price saving orientation. Questionnaire items are distributed online via a Microsoft form with structured questions. The number of respondents who were successfully collected was 114 respondents. Then the data that has been collected is analyzed and processed using the SEM PLS method with the help of Smartpls 3.0. The results show that convenience motivation has the most significant direct impact on Behavioral Intention towards delivery services. Meanwhile, hedonic motivation, time-saving orientation, and prior online purchase experience significantly impact customer convenience in delivery services. Nevertheless, the price saving orientation does not show any significant results. This finding shows that one's convenience factor is not aligned with customer orientation in considering saving. Customers prioritize shopping online on the ease of time and experience that will be obtained by using the delivery service.

Expectation-based consumer purchase decisions: behavioral modeling and observations.

Expectations play important roles in consumers' purchase decisions. Among many types of expectations, consumers often form expectations on future market conditions when purchasing goods or services. This study develops a multiple-selves intertemporal choice model for such expectation-based purchase decisions, incorporating behavioral factors such as present-biased preferences into the model. An analysis based on the model shows that consumers adopt a threshold perception-perfect strategy when making purchase decisions and the threshold depends on values of model parameters that capture expectations on key market conditions. Different consumers often have different parameter values, leading to heterogeneous behavior. The study further applies the model to explain observations from medical service consumption data during the COVID-19 pandemic, and shows that the expectation-based purchase model provides a sound explanation for the observed heterogeneous purchase decisions across individuals with different incomes and health insurance status. Supplementary Information: The online version contains supplementary material available at 10.1007/s11002-022-09650-7.

Assessing the Influence of Covid-19 Pandemic on Consumers Intention towards the Purchase of Green Food Products- an Empirical Study

The emergence of the COVID-19 pandemic has substantially impacted the behaviors and intentions of consumers thereby creating a sustainable and healthier consumption era. Therefore, there exists an increasing potential for expanding the market for green food products in India. In such a crisis situation that the pandemic has brought, it is assumed that green food products have the potential to secure the environment and offer food safety along with public health. Therefore, the study predominantly aims to evaluate the effect of the COVID-19 crisis on the rising significance of green products. Furthermore, it aims to assess the factors that have an impact on the health of consumers during the COVID-19 pandemic on green products consumption and assess the influence of these factors on the consumers’ intention to buy green food products. The outcomes of this study revealed that there is a significant impact of health factors on the purchase intention towards green food products and there also exists a significant impact of the perception of consumers on the purchase intention of green food products. However, since the correlation between the behavioral purchase intentions of consumers and their actual behavior is not always perfect, therefore future research can consider the findings of this study to develop a model to reach an ultimate purchase behavior to support the outcomes of this study.

Moderating effects of A Health Consciousness on Consumer behavior towards Rte Foods

With growing environmentalism and health concerns, people have become more conscious of the type of food they consume and the way they are processed. The principle of the present research paper is to explore behavior of consumers towards RTE foods and the moderating role of health consciousness. The rationale behind the present study is to find the factors that influence consumption of RTE foods such as longer shelf life, taste, convenience both in terms of time and availability, and dual income families. The key purpose of the study is to explore the influence of health consciousness of consumers in moderating consumer attitude towards their behavior in context of RTE food products. The results suggest that consumption of RTE foods is more in case of dual income families and those who are less concerned about their health. The findings suggest that, the marketer should revolve advertisement and marketing strategies around the factors that they can be transported long distances as they have an increased resistance to spoilage with better shelf life and offer convenience both in terms of time and efforts.

The Influence Mechanism of Mainstream Media E-Commerce Live Streaming on Consumers' Purchase Decision: An Exploratory Study Based on Grounded Theory

Even though "Mainstream Media and E-Commerce Live Streaming"emerges as a new form of E-Commerce Live Streaming under the influence of the COVID-19 pandemic, its underlying mechanism in consumers' online shopping remains unexplored. Consequently, this paper explores this topic with a qualitative research through in-depth interviews with college students and graduate students. Based on the grounded theory and NVIVO 12.0 software, researchers explore the influences of mainstream media live streaming of consumers' purchase decision, and propose a framework of consumer purchased decision-making factors of 3 themes and 11 sub-themes. Overall, the findings contribute to the literature of E-Commerce Live Streaming and provide practical implications for mainstream media to better participate in E-Commerce live streaming platforms. © 2022 ACM.

The Impact of COVID-19 Pandemic and Consumer Purchase Behaviour on the Automotive Industry

The outbreak of COVID-19 has forced countries to lock borders to prevent the spread of infection. It broadly affects numerous industries and economies globally termed 'Coronanomics.' Subsequently, many corporate performances have suffered during this time, leading to dramatic changes in business activities and consumer behaviour. The pandemic outbreak has disrupted and challenged many industries. Hence, this study explores how the pandemic affected in automotive industry and factors influencing consumers' purchasing intention. Discuss the major aspects that motivate vehicle purchase after the pandemic outbreak and how the pandemic's negative effect partially reduced vehicle purchases' propensity and factors that could potentially affect the new car purchase decision. This project methodology adopted the CRISP-DM framework using power BI for data visualisation and R programming in implementation. This project focused on comparing traditional machine learning algorithms: Random Forest (RF), Support Vector Machine (SVM) and Neural Network (NeuralNet, NNet), and deep learning algorithms: Multilayer Perceptron (MLP) to predict how likely it a customer will purchase a vehicle after the pandemic. Establish the models using a confusion matrix, and evaluate the accuracy rate and low misclassification rate. The most suitable algorithm with a higher accuracy rate and lower error rate will be chosen in the final model comparison and evaluation section. Furthermore, the NeuralNet model, with its accuracy of 99.97%, is the best fit model to predict vehicle purchase intention. © 2022 IEEE.

Online Consumer Shopping Behavior with Special references to COVID-19 pandemic in Pune city

The Covid-19 Pandemic and lockdown has brought about various changes in the shopping behavior of the consumers. The risk, perceptions and precautions related to Covid-19 pandemic influenced the Online Consumer Shopping Behavior. A sudden growth and numerous opportunities are being created in the field of online marketing. In the current paper, the researchers tried to find out how customers responded to online shopping during the pandemic and lockdown times. The study involved 140 respondents from different areas of Pune city. The data was collected using an online survey method. The data collected was analyzed using tests like T-Test and ANOVA. The current research will give a broad guideline to the online sellers to devise strategies for selling of their products and services online. The after effects of the pandemic may be carried ahead leading to a new normal, where sellers could make the best of this opportunity of changed consumer behavior towards online shopping. © The Electrochemical Society

The Impact of Consumer Purchase Behavior Changes on the Business Model Design of Consumer Services Companies Over the Course of COVID-19.

The COVID-19 pandemic has had a profound psychological and behavioral impact on people around the world. Consumer purchase behaviors have thus changed greatly, and consumer services companies need to adjust their business models to adapt to this change. From the perspective of consumer psychology, this paper explores the impact of consumer purchase behavior changes over the course of the pandemic on the business model design of consumer services companies using a representative survey of 1,742 individuals. Our results show that changes in consumer purchase behavior have a significant impact on the design of consumer services firms' business models. Specifically, changes in consumers' purchase object, motive, and timeframe are more likely to spark a novelty-centered business model design, whereas changes in purchase method tend to inspire an efficiency-centered one. Our findings provide a theoretical reference for consumer services companies in designing business models when faced with unexpected crises.

The Impact of Covid-19 in E-Commerce. Effects on Consumer Purchase Behavior

Consumer purchase behavior is a process highly influenced by the stability (economic, social, political) of the surrounding environment. Nevertheless, in times of crisis, like the COVID-19 health crisis, there are observed violent shifts in consumer behavior, as consumers respond to the crisis in various ways. Thus, it is valuable for both researchers and businesses to identify these shifts in time. A key indicator for the most sought-after products and services are their respective searches online. Google Trends provides useful insights regarding online searches of specific keywords on the Google Search Engine and has been successfully utilized for research purposes previously. Publicly available data is utilized to forecast the future demand by performing statistical analysis on the available data from previous periods. Although a rising route is expected for search terms concerning technological breakthroughs and the digital universe, what is truly important and noteworthy is the underlying hint and hidden information behind this data. The main question that this research tackles is, are there any signs/indications of a grave effect to consumer behavior and albeit a shift in consumer demand when utilizing consumer interest as a steppingstone? For answering this question, we examine two main categories of household supplies: (i) Seasonal Goods and (ii) Non-seasonal goods and examine if Google Trends data is capable of providing accurate and usable predictive results. Implications as discussed for whom?. © 2021, The Author(s), under exclusive license to Springer Nature Switzerland AG.

Will music with or without fragrance in retail stores increase consumer purchase behaviour in emerging markets?

Purpose: This paper studied the effects of music plus fragrance or music alone on consumer purchase behaviour, footfalls and repeat visits to retail stores in the context of the mall. Design/methodology/approach: A primary research was conducted through a structured questionnaire. A field study was conducted in two malls that attract the maximum crowd. The data from 250 respondents were analysed in total. Findings: As per the present study, the combination of playing music with fragrance is more effective compared to playing music or fragrance alone on shopping behaviour, footfalls and repeat visits in retail stores in emerging markets like India. Research limitations/implications: The study is more confined to a comparative study of the effectiveness of music with or without fragrance on consumer purchase behaviour and footfalls in retail stores located in malls. In view of research design, this could be a limitation of the study as types of music and other ambiance factors are not considered. The present study can be extended to religion as the religiosity of respondents may give a different response. The urban respondents may vary when compared to rural consumers. Therefore, the study can be extended by adding the rural or A-city mall or smaller malls in big cities. Research can be extended in the coronavirus disease 2019 (COVID-19) era to see if there is a change in consumer behaviour. It can also be extended to consumer's preference for different music and different fragrances. Practical implications: This paper provides marketing managers and retail owners with valuable insights on the importance of using music with fragrance in retail stores to create unique consumer experiences in emerging markets that are different from developed countries. Managers should try to create both music, and fragrance in the store to improve purchase intention, and stay longer. To ensure that the planned music and fragrance approach creates the ambiance for consumers, marketing managers are advised to conduct market research. Special care should be taken for younger visitors to the store by creating the right ambiance. The present research will help many offline retailers' managers to strive for new competitive advantages through creating favourable shopping environments by understanding cultural differences. Originality/value: The research gives direction to use music with a fragrance in the retail ambiance in the malls which will lead to improved consumer purchase, more footfalls, repeat visits and staying longer in emerging markets like India, which is a destination for global brands. Integration of three models of impulse buying (Rook and Fisher, 1995), individualism and collectivism (Triandis, 1995) and stimulus–organism–response (S–O–R) model of Mehrabian and Russell (1974) is used to explain the complex behaviour of consumers towards more purchases and repeat visits. The study will shed light on the quandary that retailers in the organised sector face in emerging markets such as India regarding the use of music and fragrance, as well as the impact on purchase behaviour, footfalls and repeat visits. © 2022, Emerald Publishing Limited.